From Field to Market: Why Short Supply Chains Keep Produce Fresher

From Field to Market: Why Short Supply Chains Keep Produce Fresher Iberica Fruit connects selected growers in Andalusia, Murcia, Valencia and others with European buyers through a short, reliable chain. Quality starts in the field—and arrives fresher when the chain is shorter. What “short chain” means in practice Direct coordination from field checks to loading…


From Field to Market: Why Short Supply Chains Keep Produce Fresher

Iberica Fruit connects selected growers in Andalusia, Murcia, Valencia and others with European buyers through a short, reliable chain.

Quality starts in the field—and arrives fresher when the chain is shorter.

What “short chain” means in practice

  • Direct coordination from field checks to loading and delivery windows.
  • Less handling and quicker transit = better texture, flavour and shelf life.
  • Transparent paperwork and traceability for every lot.

Standards that buyers recognise

We operate under internationally recognised schemes such as IFS Broker and GlobalG.A.P., and work with organic-certified producers when required. This ensures consistent food safety and quality for retail and foodservice programs.

Who we serve

Wholesalers and distributors across Scandinavia, the Netherlands, the UK and Ireland. If you need a specific variety, calibre or packaging, our team will source and consolidate efficiently.

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